SMS Participant Privacy Policy

At Rocky Mountain Crisis Partners (“we,” “our,” “us”), we are committed to protecting your privacy and ensuring transparent communication. This Privacy Policy explains how we collect, use, and safeguard your information when you interact with our SMS messaging services, which are delivered through authorized platforms including 10-Digit Long Code (10DLC) messaging.
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1. Information We Collect
When you opt in to receive SMS messages, we may collect:
a. Personal Information & Demographic Data
• Phone number
• Name
• Email address (if provided)
• Gender
• Pronouns
• Date of Birth
• Race
• Ethnicity
• Zip Code
b. Service-Related Information
• Client ID, case number, or service ticket ID (if applicable)
• Contextual information needed to support effective communication
c. Message Metadata
• Content of messages sent and received
• Message delivery status (e.g., delivered, failed)
• Timestamps and interaction logs
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2. How We Use Your Information
We use the information collected through SMS for:
a. Communication Purposes
• Sending service alerts, reminders, updates, or case communications
• Answering questions and providing participant support
b. Improving Service
• Monitoring SMS interactions to optimize service performance
c. Legal Obligations
• Complying with applicable regulations
• Responding to valid legal processes or law enforcement requests
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3. Message Frequency & Opt-Out
By opting into our SMS messaging services, you acknowledge and consent to the following:
• Frequency: You may receive up to 1 messages per week, unless you’ve requested additional contacts.
• Help: Reply HELP for support or more information.
• Opt-Out: You can opt out at any time by replying STOP to any message. Opting out will stop all SMS communications from us unless you opt in again later.
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4. Third-Party Disclosure
We do not sell or rent your data. Your information may be shared only:
a. With Trusted Service Providers
Vendors who deliver our SMS messages may access your data solely to support our messaging and are bound by confidentiality agreements.
b. As Required by Law
If compelled by legal order or regulation, we may disclose data to law enforcement or judicial entities.
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5. Data Security
We employ commercially reasonable measures to protect your data against unauthorized access, loss, or misuse. However, no digital system is completely secure, and you use SMS services at your own risk.
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6. Data Retention
We retain personal and SMS interaction data only as long as necessary to fulfill the purpose it was collected for or to meet legal obligations. After this, the data is securely deleted or anonymized.
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7. California Privacy Rights (CCPA/CPRA)
If you are a resident of California, you have the right to:
• Know what personal data we’ve collected about you
• Delete your personal data (with legal exceptions)
• Correct inaccurate personal data
• Opt-Out of any sale or sharing of personal data (we do not sell, but this right still applies)
• Limit the use of sensitive personal data
• Non-Discrimination for exercising your privacy rights
To exercise your rights, contact us at [email protected] or call 720-928-7100. We will respond within the timeframe required by California law.
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8. Updates to This Policy
This policy may be updated from time to time. All changes will be reflected on this page with a revised “last updated” date. Continued use of our SMS services after changes indicates your agreement to the revised policy.
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9. Contact Us
If you have questions about this policy or how we handle your data, contact us at:
Rocky Mountain Crisis Partners
PO Box 460695
Denver CO [email protected]
303-928-7100